Standing Up for Our Team: The Truth Behind Recent Online Trolling
We always welcome genuine feedback. When we get things wrong, we want to hear about it so we can put it right—that is how a business improves and how we serve our community properly. However, there is a massive difference between honest customer feedback and coordinated abuse from faceless trolls using fake profiles to deliberately target our livelihood.
Over the past few weeks, our business has been hit by a wave of malicious, completely fabricated reviews. For a while, individuals hiding behind pseudonyms thought they could throw baseless accusations online with zero consequence. They were wrong.
We refuse to sit back and let bad-faith actors damage the reputation of our hard-working team. We have been utilising various investigative methods to unmask these online bullies, and we are holding them fully accountable.
Unmasking Online Bullies and Fake Reviewers
Take the account operating under the alias “Captain Bingzy,” for example. Behind this pseudonym was an individual who thought online anonymity gave them a shield to post a range of nonsense.
Once we stripped away the anonymity and established their true identity, we formally issued them with legal notices.
They kept editing and updating their profile thinking it would shield them from accountability, but modifying posts after the fact does not erase legal liability. The moment our formal letter landed at their address, the tune changed instantly, and the review mysteriously vanished.
Protecting Our Business Under Scots Law
Bullies appear in all walks of life, but sitting behind a keyboard does not exempt anyone from responsibility. Defamation, malicious falsehoods, and targeted online harassment carry real-world consequences. Under Scots law and UK legislation, there are robust legal mechanisms to unmask anonymous harassers and pursue them directly—and we will not hesitate to use them to protect our business, our staff, and our genuine customers.
To anyone thinking of targeting us with fabricated claims: we see you, we are tracking you, and we will hold you accountable. To our genuine customers who continue to support us: thank you. We will always fight to keep our platform honest and fair.
